August 15, 2019 / by Amelia Freedman / General / No Comments

The Five Best Free Email Marketing Services (And Why You Need To Use One!)

Aurea Acquires Lyris Technology, Email Marketing Software Leader

As you can see below, however, HubSpot’s observational data shows that the CTR (click-through rate) actually decreases as the number of images within an email increases. You can in fact target similar audiences” of your list of email addresses from Customer Match; this means that you’ll be able to target Google users that have similar interests and behaviors as your list of contacts (and in our case, Google users who are interested in email marketing platforms).

No matter how great your newsletter content may be, if I can’t open your email on my smartphone, chances are I will never read it. Statistics show that i f an email does not display correctly, 71% of users will immediately delete it. That means an overwhelming amount of users are NEVER even going to SEE your content (the content you worked so hard on!).

I don’t mean to diss social media–it can be an incredibly effective way to build an audience, and it’s often a critical part of effective content strategies–but if you’re a small business with limited resources you might want to pay special attention to highly-measurable channels like email marketing.

The subject line is one of the most important essentials of your email because it’s what influences your recipient to actually open it. Your subject line should make an effective and thorough statement—you can be straight to the point and tell them exactly what they’re about to open, or come up with a catchy call-to-action.

With email marketing, businesses can see which emails were received, which ones went to addresses that were no longer active, which ones were opened, which ones were deleted before they were read and which ones enticed clients to click through to the website and make a purchase.

Many email marketing softwares allow you to set rules based on which web pages your visitors navigate to so that the users who sign up get placed in the appropriate list (which uses the most relevant email marketing content and design that appeals to that list).

Most of these compliances are standard in EMSPs including having a mailing address in email campaigns and requiring subscribers to opt in so you shouldn’t have to worry about adhering to them (but you should be aware of CAN-SPAM to make sure you are not breaking the law).

Example: With links in blue including ones that lead to other deals, the individual’s account as well as highlighted products, Amazon uses links to show email service providers that each layout is going to someone who is not only a subscriber, but someone who has an account with the company.

The first sign that you’ve received a bad newsletter is that you don’t recall ever asking to receive it. Typically, this happens when a business either fails to maintain a regular email routine or uses poor form and manually adds me to their list after receiving a business card or personal email.

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