The Best Event Email Marketing Plan, Ever
This Is How To Write An Effective B2B Email Marketing Plan
I cross off goals that I accomplished in the previous year and circle the ones I didn’t. The best way to make your email marketing efforts effective is to give clients what they want, when they want it. Email subscription services offer analytics so you can see the most popular content, open rates, how clients are reading your emails and which days are the most popular.
Once your announcements have gone out, you can come back and check your stats from both your emails and your social network shares, and see what interactions that campaign brought in. And if you need more professional features, there’s VerticalResponse Classic with deep integration with Salesforce for your most advanced marketing projects.
If they’ve been signed up for a while and interacted with certain email content (such as clicking through a link), you can use this information to determine what exactly they’re interested in, and send more targeted emails on that product or service.
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Unsurprisingly, Adestra’s study of U.S. consumers found that financial based incentives worked best for getting people to sign up. Of the people surveyed, most (85 percent) said they sign up to marketing emails in the hope they will receive some sort of discount or promotion.
In the future, we’ll talk about more advanced techniques, such as measuring the cost of lead acquisition, but for now know this: your email list is one of your most valuable resources, and if you learn how to treat it right, the cost of doing so will pay for itself.
If you’re noticing gaps in certain months when you have less going on, use the second page of your email marketing plan template to help select standard and non-traditional holidays that you can incorporate into your plans to ensure you’re consistently reaching your subscribers.
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