The Best Email Marketing Software Of 2016
How To Launch A Powerful Email Marketing Plan
There in no better time than the beginning of a year to get strategic about your marketing efforts…and no better way to do it that by ceating a plan for the year ahead. By segmenting consumers initially by interest (this does not mean associated goods and services cannot form a subsidiary part of an email – just that the main content of the email should focus on their interests) and desired frequency of contact and then continuing to segment over the course of an email marketing campaign – by interaction and activity – you can build trust, relevance and click-through-rate early on.
For example: when you send a newsletter include social media links to your social media channels, embed social media share tags in each section, embed a YouTube video that links to your website, archive your newsletter for a SEO boost, copy some of the content to add to your blog and social media posts.
When you target your email marketing to the relevant demographic and your content is tailored to meet their needs, then definitely your business is bound to grow as you will acquire quality traffic to your website, user engagement will increase and as a result your return on investment will get maximized.
Not only do you need to increase frequency of your email offers for this festive period, but you also need to set expectations and let them know that you’re helping them to bring joy to their loved ones by sending them emails more frequently emails than usual.
If you’re like the majority of email users today, you probably skim through the huge number of sales messages and newsletters you receive in search of personal correspondence – stopping on these mass market” subject lines only if something special catches your eye.
This means that one of my main responsibilities is to communicate with a 200,000 database of Gmailers, but our most important messages would start going more and more to the growing adopters of Google’s email solutions — and therefore, to the new Gmail tabs instead to their primary inboxes.
DirectIQ – DirectIQ is an all-in-one email marketing service that includes an easy to use email editor, a variety of free templates, list management tools, campaign segmentation, social media integration, detailed analytics and inbox preview testing.
IContact – iContact has also made a name for itself in the email marketing scene, offering hundreds of email marketing templates to choose from, an easy drag-and-drop interface for users without advanced design skills, and integrated social sharing features so you can share your messages with Facebook, Twitter and LinkedIn.
Through email marketing, you have the opportunity to present added value to your client and prospect base by sharing informative, educational and helpful content that your subscribers will appreciate and value, while simultaneously generating top-of-mind awareness, building relationships and demonstrating thought leadership.
That’s because your customer’s email inbox is their most personal online environment and getting permission to have a sales conversion there provides you with a level of distraction-free attention for your message that you just can’t get on social media.
As we’ll see, for the most meaningful comparisons we need to go beyond industry averages and drill down to comparison of email types since transactional emails such as a welcome sequence tend to have much higher interaction and clickthrough rates than a regular newsletter.
More than 1.5 million people have signed up to use it. The boxbe service accesses every subscriber’s email inbox about once every 40 seconds Before it makes any adjustments, it logs all incoming commercial email and response activity—such as whether the message was delivered to the inbox, spam or junk folder, deleted, opened or opened and then deleted.
Whether your following up with pictures from a recent event or connecting with new customers who signed up for your email list — a follow up email can help turn a new visit into a repeat customer, and a repeat customer into one of your most vocal fans.
When you’re having difficulty managing all the moving parts of your email campaigns, it’s hard to be proactive and strategic about what you send, which ultimately means your campaigns will be far less fruitful in terms of generating opens, clicks, and qualified leads.
However, it’s interesting to note that the prospecting element alone (excluding Customer Match) achieved a positive sales/spend ratio of 1.7. This exceeded all of the client’s expectations, as they’d been using it primarily as a branding tool and were expecting a negative return.