January 5, 2018 / by Amelia Freedman / General / No Comments

How To Easily Plan & Track Your Email Marketing Campaigns Free Email Planning Template

How To Create An Email Marketing Plan (That You’ll Actually Stick To)

Before you can begin collecting email subscribers or importing them into your list, you should first take some time to think about your email marketing strategy – which starts with identifying your expectations and goals. The over-use of ‘click bait’ headlines (‘You’ll never believe what happened to this cat next…’) might have dulled our senses somewhat, but they can still work and if you can create a subject line that leaves people deeply fearful they’re about to miss something good then an open is a near certainty.

Whether it is a KickStarter fund for a new product you’re developing or asking for donations to a worthy cause, or even offering your subscribers tax breaks in return for their contributions to a charitable cause, email dons each of those hats with ease.

That (apart from adapting the plain text version and starting the campaign) is more or less it. Creating an RSS-driven campaign may not sound like the most glamorous thing you’ve ever done but, once set up, it is an amazingly powerful marketing instrument that can run on auto-pilot driving traffic to your website and interest to your brand.

One great user story about MailChimp’s deliverability came from PR & Marketing Consultant, Corina Kellam After Kellam noticed a snazzy MailChimp email from one of her clients, she began to switch over her new client accounts from Constant Contact to MailChimp.

Regardless of what sources you use, remember that you want to put content in your email campaign that will make users want to read and open it. That may mean that the email content or offers don’t personally align with your instincts or what you like!

However, forwarding an email with an enticing or useful offer or piece of information only takes seconds and many users will do it. That means that your marketing effort has not only a wider reach but also a networked reach with people who, by forwarding the email, are now acting as your brand advocates.

Apart from all of the benefits it provides on its own, such as increasing your credibility as an industry expert, and providing fresh, keyword-rich content on a regular basis to please the search engines, a blog is a vital component of social media marketing.

Depending on the duration (how long that contact has been an email subscriber), our retailer can provide very relevant and targeted promotions and discounts: the idea here is that a recent subscriber is looking for a certain type of promotion – say an incentive to make a first purchase – while a subscriber who has been in the list for longer may be looking at different offers, such as a free shipping discount.

If you’re dealing with a large scale audience and aggressive email marketing, you should consider reading this great blog post from Zapier which explains how to use their tools to automate many of the processes and many examples of how to segment the lists.

Clear and compelling email calls-to-action are one of the best ways to keep people engaged with your email after they’ve opened it. Here’s one example from an email campaign by Twitter, prompting users to grow their business by activating a Twitter ad campaign.

It’s not necessarily fun to spend a couple of hours setting up abandoned cart emails, creating that weekly tips newsletter, or starting to outline your nurture stream, but the results are worth it. Social media is the ‘fun’ marketing channel but email done right is the ‘money’ channel.

You will get a red notice at the top of the WordPress administration area saying: You’ll need to set up the MailChimp signup widget plugin options before using it. You can make your changes here.” This link will take you to Settings > MailChimp Widget in WordPress.

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