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Looking for a great way to engage leads, prospects, and keeps customers in the know” about your company/product? They create email lists for people who do plumbing by having unique forms on the plumbing product pages which then submit the users email address to the respective email database which they then use custom email templates and content (related to plumbing products) to send to that list.
According to Econsultancy’s 2014 Email Marketing Industry Census, email marketing was ranked as the best channel in terms of return on investment, with 68% of companies rating the channel as ‘good’ or ‘excellent’ (a 3% increase from the prior year’s census).
For the past couple of years, automation and personalization have featured heavily on the email marketer’s agenda to implement, and now machine learning simply takes both of these one step further, with the end result being 1:1 emails that have been optimized for each individual based upon their actions and interactions with websites and emails.
Whilst this would auger well for the industry as email marketing response rate would increase with length of Internet use, the dramatic growth in ‘non-permissioned’ email marketing or spam may undermine the development of acquisition email marketing.
You cannot amass a list of random email addresses and enter them into an auto-responder list like GetResponse or HubSpot because not only is this against most auto-responders’ terms of service, but individuals who do not choose to opt into the e-mail list can claim spamming, and that is actually illegal.
In Reagan’s case, they may have been busy using their training and specialized skills in a high-profile emergency by inserting IV lines, checking vital signs and monitoring his breathing, but they were also the ones Reagan and so many others like him, turned to for comfort.