Email Marketing Plan
Email Marketing Strategy And Tactics
A solid and engaging communication plan is the key to driving event success. Typical prices range from 0.5p per email (for 50,000 emails per month on a contract, 0.7-1.0p per email for the same number per month pay-as-you go) to 3p per email (for 2,000 emails per month pay-as-you-go, compared to 2.5p per email for the same number per month on a contract).
You’ll get simple, step-by-step instructions on how to plan and execute your own email lead generation and nurturing strategy, so you can turn more leads into customers faster without wasting months (maybe even years) trying to figure it out by trial-and-error.
If you want your Copyblogger blog posts and Internet Marketing for Smart People messages to go into your Primary in-box, you can just drag a message from the Promotions tab into the Primary tab, then click yes” when it asks if you want to do that for all of our messages.
If you prefer to create your own emails or have a template you already like from another email service, you don’t have to worry about losing that design when you migrate to new email marketing software – all of the applications we tested and reviewed allow you to import those designs and templates.
Using Kendall’s Tau non-parametric correlation test (because we had a small data set with a large number of tied ranks), we found that click through percentage was significantly related to subject line, length of email (inverse relationship), number of images and number of click-throughs, as shown in Table 3.
This is a crucially important aspect of your campaign that is always discussed in every training session and seminar on email marketing, where you can always hear someone say that they think that their subscribers will forget about them unless they send out a newsletter every day, week, month, etc.
The following is a revised and updated version of a previously published post, that takes into account new research published by our resident email marketing expert Parry Malm, as well as numerous expert sources, our own research and my own personal experience.
For everyone else, however, look for an email marketing solution with plug-and-play email templates, where at the very least you can just upload your logo, adjust some colors and be ready to go. You’ll want multiple template options that fit the content of your message.