Don’t Use Free Autoresponders Here Is Why
An Internet Marketers Best Friend
As long as you aren’t heartlessly spamming your subscriber lists, email marketing can be an incredibly powerful tool for getting messages directly to your clients and prospects. A new study shows that the vast majority (72%) of folks joining with these opportunities, usually come in with just enough cash to get the administration fee squared away and scrape nickels and dimes to render their sponsor his dues (for the cost of the product).
The demand for people with social media marketing” skills has risen 47% in the past year and is projected to continue growing at a fast clip as more business move marketing spending from paid advertising into content marketing and social media engagement.
But before jumping in head first, it’s worth taking a minute to think about your goals and what you really want to achieve with email as that will dictate the type of campaigns you send, who you target, the content you include, and how you measure success.
You may want to plan a more detailed calendar for each week or month, but having an overview for the year makes it easier to coordinate your marketing efforts, plan for holidays and important events, and ensure that your content aligns with your marketing goals.
Email Marketing is a form of direct marketing that utilizes email as a way of efficiently distributing information and marketing materials such as business email newsletters , advertisements, promotions and fundraising materials to prospective customers.
An analysis of these three can offer useful insights on every email campaign, as they indicate whether a campaign is interesting enough to convince recipients to open an email and most importantly, whether they are also interested in clicking on the CTA.
As anyone who has ever bought email advertising or paid for list rental, the valuation of a particular email can vary wildly depending on how the user intends to leverage it. For publishers, all emails are basically created equal as long as they open and click from time to time and don’t complain and cause messages to go to the junk folder.
The reason list hygiene is important is because ISPs, spam monitors and email security services all set limits for what they define as an acceptable email campaign.” And spam complaints, bounces and unsubscribes all need to be under these limits to avoid penalties.
Not because I want to provide you with a free promotional piece” but because it’s part of our mission to share with readers what other business owners are going through, the ideas they have, the lessons learned, their business models, their successes, their failures.
What’s more, email marketing can be a key asset for a wide variety of businesses, from companies that sell information products or SaaS apps to consultants and medical practitioners (a chiropractor I visited recently sends customers emails with helpful advice on how to care for your back).
By the same token, every web search made on every search engine every day equals just 1/100th of daily email traffic; and all the pages viewed on the entire web each day—including images and videos—use only a quarter of the bandwidth consumed by email.