Creating A Backup Strategy To Avoid Disaster
Email Marketing Program
This post originally appeared on , a leading content marketing platform that makes editorial calendar scheduling, and creating and publishing content that works, easy. Contain an obvious benefit for recipients – According to Marketing Sherpa research , the three types of email subject lines with the highest open rates include those that promise a discount, offer a free product/trial or that mention a familiar brand name.
Whether it’s using prospects’ names or titles in the subject line or branding something as exclusive” (if it is — see tip #7 below) or just for you,” that seemingly little touch can make your email feel like the opposite of spam that goes to everyone under the sun.
I work with small and medium sized businesses and advise them on the benefit of writing great articles and content because of the benefits to them and their visitors … this is such a good example of what ‘quality content’ is and how useful it can be to a business.
As Jeremy Smith points out, people actually want to get your marketing emails : Research by ExactTarget shows that 77% of consumers say they prefer to receive permission-based marketing communications through email, beating out both text messaging and social media.
The report cited a number of trends in the current marketing landscape and included a review of nine vendors against 34 criteria, focusing on vendors that support email marketing rather than, or in addition to, a broader set of marketing automation or campaign management requirements.
In content marketing, you produce a piece of content, share it, perhaps throw a small marketing budget towards it to get eyeballs on it, and then you never have to spend any more effort or money on it—but it keeps earning you traffic, leads, sales, and all the other benefits we talked about over time, especially if you syndicate it after its initial publication (I’ll get into that more later).
Grammar or spelling mistakes (unless they are intentional for humor purposes) – mistakes happen, but not proofreading something as short and important as an email subject line is just sloppy, and it won’t sneak by unnoticed like the odd one in an email might.
Pretty much all of the email marketing tools have template builders that allow you to piece together a pretty snazzy email by adding boxes of text, your logo, images and lots of other stuff to make your email pop (and not blend into one massive block of black, unreadable text, which is a HUGE email marketing no-no).
I can’t agree with you… With the growing concern over spam, email providers just don’t deliver messages that are sent automatically (meaning email marketing) in the user’s inbox that frequently anymore, regardless of the subscriber having confirmed the subscrtiption or not.
Set up a separate page on your website – a landing page ”. On this page, you would include a description of your newsletter as well as the key benefits to your subscribers for signing up to the newsletter (a free report on plus weekly updates, or regular dating tips, or whatever your niche is).
And you have your newsletters and email alerts you have signed up to, from blogs to mainstream media, RSS alerts regarding the topics you follow, your preferred brands and retailers, you name it. And that’s just the tip of the email marketing iceberg: newsletters and promotions.
When you opt to have us manage your email marketing campaign for you, you can rest assured knowing your campaign will not only experience a consistent schedule, but that every aspect of your campaign is managed just as it should be. There’s no need for you to worry when our experienced email marketing specialists are responsible for testing your emails, managing subscribers and interpreting lead generation data.
It’s NOT What You Would Want: One of the most common content generation mistakes that often happens in crafting email content is that the person in charge of creating the email centers the content around what he or she would want to read or see in an email rather than using data to determine what actual readers and subscribers would enjoy.
In the case of a news email targeting an audience in a geographic location, the subject line of Richmond Council Bans Handguns in City” is more likely to be opened than Council Bans Handguns in City” if the target audience lives in the Richmond area.