14 Tips For Effective Email Marketing
How To Create An Effective Email Marketing Plan
Everything you need in an email marketing service without needing to pay for the things you don’t. Of course, we recommend that email marketing be an important part of your marketing mix – not the only ingredient in it. However, as you can see, if you’re not incorporating email into your marketing plan, then you’re missing out on a number of benefits that can improve your overall sales and user engagement for a very low overhead cost and, in many cases, a very limited amount of time and effort.
However, recipients need to willingly open your emails before then can take action – this is where the importance of subject lines comes in. You want to be able to convey your message without giving everything away, but you also want to be able to convince your recipients to spend time on your email and connect with your product / service offerings.
When it comes to coming up with the content itself, my advice is not to get hung up on the fear that you don’t know what you’re talking about but to focus on the fact that you spend 24 hours a day, 7 days a week thinking about your business and that is 23 hours a day, 7 days a week more than most people!
There’s no better way to promote an event that to invite people that already know who your company is and what you do. A 2015 study by BrightCove and Content Marketing Institute found that meeting potential customers is the most effective tactics for B2B marketers’.
As you can see from the example above, emails following the model contain a succinct headline that highlights the key message of the campaign, as well as supporting information and visuals to help convince readers about the benefits of clicking-through.
Inbox filters, reader indifference, the ever-present army of spammers and scammers nipping at our heels every step of the way, and an increasingly sophisticated/discerning audience all converge on our largely misunderstood livelihood to make marketing email opens an increasingly rare commodity.